Tip 7 – Visualise your main products through short form animations with voice over

10 top tips to use video to drive Business Development in Business to Business Marketing #7

A product that is complex or has multiple features and benefits that are not immediately apparent can be significantly enhanced through a product visualization. Typically a short, fast moving animated video with optional voice over and music which explains the key product proposition in a clear and succinct way, including:

  • What the core proposition is
  • Why it is likely to be useful to clients
  • How it works in overview form
  • What is unique and different about the product
  • Why you should want to find out more
  • How you respond to find out more through a key call to action

Product visualisations- aka explainer videos- will become essential elements of company websites in future.

Tip 8 – Get a YouTube expert to ‘audit’ your company YouTube channel to drive competitive advantage

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