A Strategic Framework For Your Next Video

In need of a strategic framework to plan your next product video – here are your essential key steps For each video you produce you need to follow a sequence of essential steps to ensure you are maximising its value to your target audiences. Here are your essential key steps to ensure your next video delivers maximum ROI. Pre video …

Tip 10 – Being aware of the Pros and Cons of using Vimeo versus YouTube

10 top tips to use video to drive Business Development in Business to Business Marketing #10 In a recent study by the Video Labs we came up with these key considerations and concluded that rather than choosing between the two platforms you might wish to use both as they compliment rather than compete with each other. Vimeo Pros  You can …

Tip 9 – Introduce a generic video marketing and communications strategy into your existing Business Planning processes using the VIDEO AIM3s methodology and approach

10 top tips to use video to drive Business Development in Business to Business Marketing #9 If you are not sure where to start on your video marketing journey rather than starting from scratch the Interactive Video Labs have devised a process for identifying the key touch points in your existing business plan where video can be introduced to drive …

Tip 8 – Get a YouTube expert to ‘audit’ your company YouTube channel to drive competitive advantage

10 top tips to use video to drive Business Development in Business to Business Marketing #8 Have you setup a YouTube Business Channel that has very few views, subscribers or engagement? An effective YouTube Business Channel requires key building blocks in place to ensure maximum performance. To achieve this, your channel needs to be benchmarked against key performance indicators to …

Tip 7 – Visualise your main products through short form animations with voice over

10 top tips to use video to drive Business Development in Business to Business Marketing #7 A product that is complex or has multiple features and benefits that are not immediately apparent can be significantly enhanced through a product visualization. Typically a short, fast moving animated video with optional voice over and music which explains the key product proposition in …

Tip 6 – Develop your company video elevator pitch

10 top tips to use video to drive Business Development in Business to Business Marketing #6 More and more companies are recognising the power and value of an introductory video on their website. It should not be a long boring corporate overview video but a video elevator pitch- a short succinct, dynamic introduction that gives the key salient points about …

Tip 5 – Use your clients to sell your business expertees

10 top tips to use video to drive Business Development in Business to Business Marketing #5 Client video testimonials can be a B2B marketer’s greatest asset as getting your customers to say positive things about you is far more powerful than saying it yourself. Here are three key strategic reasons for you to deploy client video testimonials to turn them …

Tip 4 – Develop a high quality/low cost video content production model

10 top tips to use video to drive Business Development in Business to Business Marketing #4 The growing demand for video content for campaigns is presenting B2B  firms with a dilemma: How to create high quality video content that is affordable and measurable? It’s tempting to buy a camera and do it yourself, but how can you be sure you …

Tip 3 – Optimising your videos to improve search rankings

10 top tips to use video to drive Business Development in Business to Business Marketing #3 For each video you produce you need to follow a sequence of essential steps to ensure you are maximising its value to your target audiences. Pre video- even before it is made, you need to ensure the script, narrative and words used are ‘optimisable’ …