Tip 4 – Develop a high quality/low cost video content production model

10 top tips to use video to drive Business Development in Business to Business Marketing #4 The growing demand for video content for campaigns is presenting B2B  firms with a dilemma: How to create high quality video content that is affordable and measurable? It’s tempting to buy a camera and do it yourself, but how can you be sure you …

Tip 3 – Optimising your videos to improve search rankings

10 top tips to use video to drive Business Development in Business to Business Marketing #3 For each video you produce you need to follow a sequence of essential steps to ensure you are maximising its value to your target audiences. Pre video- even before it is made, you need to ensure the script, narrative and words used are ‘optimisable’ …

Tip 1 – Create a YouTube channel strategy for your company

10 top tips to use video to drive Business Development in Business to Business Marketing #1 A fully optimized YouTube channel is quickly becoming as important a destination site for your business as your website. As the second largest search engine, YouTube is increasingly being used by B2B buyers for product and service information such as ‘How to’ videos, Explainer …

Exactly how viral are my videos?

Tecopedia defines viral videos as “any clip of animation or film that is spread rapidly through online sharing. Viral videos can receive millions of views as they are shared on social media sites, reposted to blogs, sent in emails and so on. Most viral videos contain humor and fall into three broad categories: Unintentional Viral Videos: Videos that the creators …

Understanding the Difference between Good Content and Great Content

What’s the difference between a highly successful video marketing campaign and just a good one? Well, the answer is all in the content; the difference between good content and great content. Great content is doesn’t just about turning heads and getting people’s attention, it’s about making an impression and being remembered. The key to making an impression is in creating …