Are you boosting Youtube with #Hashtags?

Using #hashtags has become a very predominant feature in most social networks such as Twitter,Facebook,Instagram,Google+ and Vine.Twitter was the first to adopt it to enhance related discussions or topics – it works when a social network user from the above platforms clicks on a hashtag who is then directed to a different page with related discussions. The use of hashtags …

How to set Frequency Capping with Google Adwords for Video

This short tutorial will illustrate how to determine and configure a frequency cap in Google Adwords for Video. There have been numerous tutorials on how to do that with the Google Display Network hence this video takes a different approach and takes a look at how it is done in the less popular Google Adwords for Video platform.

An insight into undertaking A/B testing on Youtube Videos

Did you know you can undertake A/B testing on your  Youtube videos on all or part of a videos titles,meta tags,descriptions and thumbnails to determine which one may have a higher  CTR (Click Through Rate) ? Yes it is feasible but it does require some tact  and a  third party tool  integrated with Youtube to do it , we at …

Vimeo vs Youtube: What are the Pros and Cons?

We get a variety of clients who will like us to optimize their video channels, surprisingly we get a few clients who use Vimeo as their main channel host. We are most keen in such circumstances to understand why they decided to go with Vimeo instead of Youtube or with other less known players such as Dailymotion. We have nevertheless …

How to track your competitors metrics in Youtube

Understanding your performance in any project is essential to planning for the future,however knowing your competitors performance always adds a cutting edge in implementing a more succinct strategy.As a video marketer your next line of question  might be how do I know how well competitors are doing in their Youtube channels? The first line of Audit is to simply go to …

An insight into Youtube Analytics Reporting & Strategy

You have asked us to do your first audit and we have implemented the requisite changes, what happens next? The next phase is to discuss with your business a long term strategy that can propel your channel to even greater heights. This involves monthly reporting on the analytics data and optimizing the channel based on the key performance indicators obtained …

Why every website needs a video elevator pitch

You haven’t got a great deal of time to impress a new visitor to your web site. Research shows that average dwell times of visitors to web sites are getting shorter and shorter as our busy lives get busier and busier. Your web site visitor just hasn’t got the luxury of lots of time to navigate around your site to …

Youtube Analytics introduces Real Time data

For those of you analytic guru’s who are engrossed with Youtube data you may have noticed that Youtube has introduced real time data.You can see two graphs for every video: Hour-by-hour data is available for a sliding window of 2 days (“Last 48 hours”) Minute-by-minute data is available for a sliding window of 1 hour (“Last 60 mins”) Both graphs …

Why does my company need a You Tube Business Channel Audit?

Have you setup a YouTube Business Channel that has very few views, subscribers or engagement?  An effective You Tube Business Channel requires key building blocks in place to ensure maximum performance. To achieve this your channel needs to be benchmarked against key performance indicators to identify the improvement opportunities that can drive lead generation and brand engagement  – and outperform …

What’s with Video SEO and Meta Data?

Video SEO may be seen as an uncharted territory for many,simply uploading a Youtube video is not enough anymore  if you expect a high view rate and and engagement,it is for this reason that optimizing your video is important. Video Metadata Optimization is crucial and requires a lot of research and tweaks. So how does one optimize video meta data …