10 top tips to use video to drive Business Development in Business to Business Marketing #6
More and more companies are recognising the power and value of an introductory video on their website. It should not be a long boring corporate overview video but a video elevator pitch- a short succinct, dynamic introduction that gives the key salient points about your organisation; who you are, what you do, why you do it and why you are different.
A 60 second (maximum) visualization of; your brand, your values, your key proposition to the market and what makes you unique.
Ideally an animation, with voice over, that pre-qualifies the interest in you as a company to prospects, investors and potential partners.
A must have for any business.