Content Optimisation

Data Driven Video Content Marketing

Our philosophy is all about analysing and measuring video data to determine what videos work best for which audiences. So much video content is made without truly understanding what videos your target audiences actually like to watch and are more likely to respond to.

So our focus is on optimisation using metadata to gain insight to inform your future video content creation and deployment so that the return on your investment in your video strategy can be realized.

Optimisation Steps

For each video you produce you need to follow a sequence of essential steps to ensure you are maximising its value to your target audiences. We can help you with this, either by auditing what you have or helping you plan your new content strategy and then implementing it with you.

  1. Pre video – even before it is made, you need to ensure the script, narrative and words used are ‘optimisable’ and relevant to the needs of your target audiences
  2. Making the video – use a methodology to ensure the key components of a successful video are fully covered such as video CREAM – Compelling, Relevant, Engaging, Actionable and Measurable
  3. Video launch – Titles, descriptions, meta tags and keywords can have a major influence on how your video ranks and where it ranks for SEO on both Google and YouTube.
  4. Post video – tracking and analysing your video metrics across all web touch-points to measure your ROI

The YouTube Creator Playbook offers some great advice on content optimisation.

You can call 0844 318 3619 if you have any questions or simply complete the form opposite and we will be in touch.

Talk with one of our experts about how Interactive Video Labs can help you optimise your YouTube channel.

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