Cross Platform Video Marketing
Whilst a fully optimized Business YouTube channel is an essential part of your marketing toolkit, it is also increasingly vital to deploy your video content across emerging native video marketing platforms both through paid and organic promotion.
The Interactive Video Labs can help clients identify which of these platforms are relevant to their campaigns and test which platforms will give you the best return on your marketing investment, and help you understand which audiences you should target, what messages you should communicate and how you are going to ensure those audiences view your videos.
We do this through our unique 5 step data-driven video content marketing methodology……
Step 1: Identify the target audience – you are trying to reach using meta data to find where they are active- and how best to engage with
Step 2: Apply analytics to develop the optimal keywords and messages that enable your target audience to find you.
Step 3: Create your video content – working with you and your video production creators to develop an ongoing programme of video content that is designed to reach and engage with viewers- and to test the content prior to deployment
Step 4: Optimise and distribute – your video content so they are found and viewed by your target audiences across multiple platforms including Youtube, Facebook, Twitter, Instagram
Step 5: Measure and analyse -your results to review and refine your ongoing campaign to ensure you achieve your target return on investment.
Call 0844 318 3619 if you have any questions or complete the enquiry form on the right.
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