Tip 9 – Introduce a generic video marketing and communications strategy into your existing Business Planning processes using the VIDEO AIM3s methodology and approach

10 top tips to use video to drive Business Development in Business to Business Marketing #9

If you are not sure where to start on your video marketing journey rather than starting from scratch the Interactive Video Labs have devised a process for identifying the key touch points in your existing business plan where video can be introduced to drive key improvements and change.

The video AIM3s methodology comprises five key stages:

Auditing – your existing business processes to identify areas where video can be introduced to drive efficiency improvements and cost savings

Implementing – creating and deploying the video content

Managing – the changes with your existing teams

Monitoring – the improvements and progress and reporting

Measuring – the ROI of the video content and results

Tip 10 – Being aware of the Pros and Cons of using Vimeo versus YouTube

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