Whitepapers

We release whitepapers regularly to assist our subscribers with different aspects of their video marketing work.

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Why Every Business Needs YouTube

Introduction – Our first white paper looks at the rise and rise of the audio-visual web and how it is impacting businesses and their marketing plans.

A fully optimized YouTube channel is quickly becoming as important a destination site for your business as your web site- as the move towards the audio-visual web gathers pace. Cisco predicts that 70% of web traffic will be video based by 2017.

Consumers and business buyers increasingly expect to see audio-visual explanations of product and service information particularly on mobiles smart phones and tablets- where reading text based graphics is difficult.

And as the search and browse times of clients decreases, so the need for quality audio visual content increases – as buyers look for shorter product and service explanations in video and animation form, showing complex products in a more easily understandable way.

….. to receive our full whitepaper, simply complete the form on the right and we will email you a copy.

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